Burger KING, 'it just tastes better'.

How many ads have we seen that may present the need for safety? Or affiliation? Not nearly as many as we have seen for food such as fast foods, for example, Carl’s Jr., Taco bell or McDonalds. Surfing the web I came across this very unique Burger King advertisement and was disgusted at first glance. Oh, Burger King—it has been around for years. Lately, the ads have become gruesome, and definitely define one of Jim Fowles fifteen basic appeals. Mainly, this depiction demonstrates number one, the need for sex. It fascinates me at how much sex is being advertised, but how much is really being noticed? The advertisers are displaying the ambiguous figures that are not appealing to kids rather picked up almost immediately by adults. The huge caption that shouts out “It’ll blow your mind away”, almost instantly grabs the audience’s attention. The bigger figure here that demonstrates the need for sex is the enormous burger being displayed in front of the girl’s mouth. The burger, essentially, symbolizes a penis. Looking at the picture closer, the girl has luscious red lipstick on her lips, which may also be symbolizing a vagina. The name of the burger also plays into the role of Fowles need for sex. The name of the burger is “BK Super Seven Incher”. The advertiser did a great job of making it obvious that he/she was turning the ad into a sexual figure. Beneath the picture it adds a tag line at the bottom, in very fine print reading “Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER”. Again, the advertiser is still portraying the ad as a sex filled agent to grab the audience’s attention, need for sex and food all at the same time. Right as you think it cannot get any better, it does. The girl that is being modeled in the picture has blonde hair and blue eyes. A typical “white girl”, drawing from back in the days where your everyday “white girl” was thought to be royal and higher than many others. That image has quite an impact on the ad also, given that the ad is for burger king. Just like a classic “white girl” back in the day a king also had a lot of significance and royalty. To go along with the great burger king the advertisers threw in a perfect image of a noble “white girl”