Tuesday, October 27, 2009

Subway eat fresh!


“Subway, eat fresh!” well it is true one man by the name of Jared, has truly been Subway’s key to success, by losing 245 Lbs. Subway only has one competition sandwich shop which is Quiznos, and it does not even come close. Today being overweight and/or obese is an epidemic problem that just keeps rising. Everyone knows about it and everyone’s goal now is to be slim and fit. It is known and the word remains to spread, because it is true. Subway is in fact one of the freshest and healthiest fast food restaurants that provides their customers with fresh veggies and meat on a daily basis. A lot of people argue that Quiznos is better, but they only think it is better because they go to Quiznos and count on their special side sauces, that practically drench their sandwiches to satisfy their taste buds. The main reason to get a “healthy sandwich” in the first place is to avoid the preservatives and extra condiments or at least to add them with a limit. Now, the real reason people even go to Subway is for their delicious breakfast, and with the awful economy the company is coming up with better family deals every day. The great soups and sandwiches are filled with healthy vegetables undoubtedly, but what the consumer do not know is the in reality it has an excessive amount of calories as well it may not be as many as Quiznos or Jarl’s Jr., but it is very close in the running. If you have ever looked at their napkins they lay out each sandwich with its proper nutrient charts. If the sandwich is packed with veggies what is causing this calorie overload? Of all the times I have been to Subway I have not walked out without seeing people load their sandwiches with extra cheese and condiments. I almost never see people order a six inch sub anymore because of the five dollar foot longs, which is obviously a great deal. Although, it is unintentionally forcing the population all around the world to eat more and therefore it is all adding up and there you have an obese population rising in many of the industrialized countries where Subway is located. Thus, going to a healthy restaurant to eat a well put together, nutritious meal is being disregarded with the high demand in high calorie adding’s.

Burger KING, 'it just tastes better'.


How many ads have we seen that may present the need for safety? Or affiliation? Not nearly as many as we have seen for food such as fast foods, for example, Carl’s Jr., Taco bell or McDonalds. Surfing the web I came across this very unique Burger King advertisement and was disgusted at first glance. Oh, Burger King—it has been around for years. Lately, the ads have become gruesome, and definitely define one of Jim Fowles fifteen basic appeals. Mainly, this depiction demonstrates number one, the need for sex. It fascinates me at how much sex is being advertised, but how much is really being noticed? The advertisers are displaying the ambiguous figures that are not appealing to kids rather picked up almost immediately by adults. The huge caption that shouts out “It’ll blow your mind away”, almost instantly grabs the audience’s attention. The bigger figure here that demonstrates the need for sex is the enormous burger being displayed in front of the girl’s mouth. The burger, essentially, symbolizes a penis. Looking at the picture closer, the girl has luscious red lipstick on her lips, which may also be symbolizing a vagina. The name of the burger also plays into the role of Fowles need for sex. The name of the burger is “BK Super Seven Incher”. The advertiser did a great job of making it obvious that he/she was turning the ad into a sexual figure. Beneath the picture it adds a tag line at the bottom, in very fine print reading “Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER”. Again, the advertiser is still portraying the ad as a sex filled agent to grab the audience’s attention, need for sex and food all at the same time. Right as you think it cannot get any better, it does. The girl that is being modeled in the picture has blonde hair and blue eyes. A typical “white girl”, drawing from back in the days where your everyday “white girl” was thought to be royal and higher than many others. That image has quite an impact on the ad also, given that the ad is for burger king. Just like a classic “white girl” back in the day a king also had a lot of significance and royalty. To go along with the great burger king the advertisers threw in a perfect image of a noble “white girl”